Wednesday, August 3, 2011

LiveStrong, StreamLive

As repeat readers of this blog know, PMC weekend starts before a single rider mounts her bike at the Sturbridge start line. Instead, the weekend kicks off Friday evening with an elaborate opening ceremony that reminds all of us - riders and donors alike - why we contribute to the PMC. This year, in addition to hearing from the PMC's founder, numerous cancer survivors and Dana Farber doctors and administrators, we'll also be joined by the infamous Lance Armstrong! Whether you love him or hate him, Lance is a dynamic addition to this year's ride, and someone who clearly understands the PMC mission, having himself overcome testicular cancer to become one of the world's most well-known cyclists.

Even though the opening ceremony unfolds in the middle of Massachusetts, everyone now has the chance to experience this powerful event thanks to WCVB's premier news magazine, Chronicle (Channel 5), which produces a one-hour show from the grounds right outside the Sturbridge Host Hotel.

So if you're looking for a way to join in on the PMC experience without having to attend even a single spin class, tune into www.thebostonchannel.com this Friday at 7pm for a live stream of the weekend's opening ceremony. And, of course, we'll be live blogging about the entire weekend right here on this site. So keep checking back and if you haven't already done so, please be sure to donate!!!

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